SEO is a Key Ingredient to Your Business’ Online Success
Many business owners recognize SEO as something they should do but never get around to it for various reasons. Higher Visibility surveyed over 500 small businesses and found:
- 54% of respondents didn’t have an SEO budget
- 29% said a website should start ranking as soon as a keyword is published
- 20% didn’t even have a website
These results are troubling because, despite the benefits of SEO, many small businesses are still not understanding its value and ability to promote and grow their business – both online and off. In our digital day and age, small businesses need to understand the importance of investing in their web presence through SEO strategies or else they’ll see their business go in the wrong direction.
Though there are countless benefits to your business, here are five key ones:
5 Reasons Why Local Businesses Should Invest in SEO
1. Cheap Investment
SEO investment is just like investing in real estate. You can get a much more significant outcome than you spent. (And, like real estate, you can lose money if you invest poorly.)
If you budget correctly and invest in SEO, you can help get your website on the first page of Google. And it’s not hard to understand why this is significant since we all know that almost no one makes the effort of clicking beyond page one of Google results.
What’s incredible about this is that it doesn’t require significant investment at all. Compared to the costs of other forms of marketing such as PPC, social media marketing, and email purchasing (never, ever do this), SEO provides incredible ROI for your business’ online presence.
2. Brand awareness
As you know by now, your search engine rankings determine how much online traffic your website drives (as well as the quality of that traffic). SEO lets your website appear on relevant searches on search engines. As your rank improves, your site will show up more frequently at the top of searches. Higher rankings will create awareness among viewers, and more viewers mean a higher chance of conversion. SEO optimized content also appears on social media channels as well to help your audience build a favorable reputation as well as promote brand loyalty.
An increase in your brand awareness will also increase trust in your brand. And trust is the name of the game. For example, if you had to choose between driving a Honda or an unknown car brand like Zotye, you’d pick the Honda 100% of the time. Not necessarily because you think Honda’s are better, but because you know the brand and you’d rather go with a known commodity than something unknown like Zotye. (BTW – Zotye is a real car company.)
It’s important for your consumers to know what goods or services you offer, and you are good at it, to build trust. When you rank highly in Google, you’re getting a stamp of approval making your brand trustworthy, thereby earning people’s trust. Building up your rank takes time, but the investment is worth it if you’re interested in making a name for your brand.
3. More Customers
The main reason a website is needed is that the internet is a source of a whole new market. However, a site alone isn’t enough to get clients. You’ll be on the internet, but it’d be pointless unless people see you.
SEO will put you in the spotlight.
People are more likely to buy your product if they find you online and they prefer to research online before purchasing as research shows 80-90% of customers check online reviews before making a purchase. If you happen to pop up during this search (and have great reviews), you’re more likely to have a higher conversion rate.
Do you want your customers to find your business, or not? Without quality SEO in place, these people will have a hard time finding you and will instead find your competitors.
4. Mobile Friendly
Let’s face it; almost everyone is online on “the cybers.”
With every passing day, mobile users are increasing in comparison to desktop users, so interacting with customers online continues to become more straightforward and more of a critical component of any successful business. Even if your customers need to physically go to a brick-and-mortar location to purchase your product or service, the most crucial place for them to find your business is online.
And this is where SEO comes in.
With the dramatic explosion in mobile usage, a whole new world of SEO techniques, such as local search optimization, have opened up for companies to help your business get in front of our mobile society. By choosing not to embrace SEO as a tool to improve your brand awareness, your business is actively choosing to fall behind and out of the minds of your customers.
5. Everyone’s Doing It
We’re not the types to tell people to do things because others are. But the truth is everyone is using SEO in their business websites content (at least everyone who is successful).
Your competitors are already making use of SEO strategy to get a spot in the top rankings of search engines, and it’s time you jump on the bandwagon too if you don’t want to get left behind. You can’t just sit back and rely on traditional means to run your business when your competitors are fully and smartly employing SEO strategies for their operations.
SEO is Not Dead
But your business will be if you don’t start prioritizing it.
SEO is no going out of style anytime soon. The algorithms may change, and the strategies may evolve, but the core concept of SEO will remain – trying to give online searchers the results they desire.
The bottom line is this – SEO is essential to your business.
Search engine optimization is not an optional tool if your business wants to be competitive and grow. Investing in SEO is more important now than ever before, and if you put in the effort of utilizing SEO as a business tool, you can benefit from it forever. Remember, an investment in SEO doesn’t have to be large or expensive, but its one that needs. SEO can significantly help provide the visibility, traffic, credibility, and branding.
We only mentioned five reason why SEO is key to a business’ success. It has remarkable ROI, and it’d be wise to invest in something that is profitable as SEO as it remains one of the single most important components of any business’ branding efforts and online presence.